Kaiser Permanente and the NBA are honoring Noah for his commitment to improving the lives of local youth and combatting violence throughout Chicago. Noah has dedicated himself to helping children develop a stronger sense of self through his Noah’s Arc Foundation (NAF), which recently launched the “Rock Your Drop: The Drop of Consciousness” anti-violence initiative. The Drop Movement supports those impacted by violence and encourages youth to express themselves through creative outlets like sports and art.
Noah’s foundation also produced the “You’re Not Alone” anti-violence video featuring first-hand stories from those who have lost loved ones to violence, including Noah’s teammates Derrick Rose, Taj Gibson and Nazr Mohammed. Last summer, in his continued effort to bring awareness to gun violence in Chicago, Noah and NAF debuted the #ChicagoStandUp PSA and hosted an inner-city basketball tournament bringing together young men from the south and west sides of Chicago.
Noah’s youth outreach continued through the Bulls’ Violence Prevention Night, Youth Guidance’s Becoming a Man (B.A.M.) initiative, and organizations like Make-A-Wish and Bear Necessities, signing autographs, donating game tickets and spending quality time with children in need. Noah also supported the NBA, NBPA and NBRPA’s five-year commitment to The White House’s “My Brother’s Keeper” initiative by participating in the “My Brother’s Keeper” PSA this season.
“I want to make a powerful impact, because helping people is very important to me,” said Noah. “When I’m on the court, this is what gives me strength. The work I’ve done thus far is only the beginning.”
During tonight’s home game against the Indiana Pacers, NBA Cares Ambassador Bob Lanier, Bulls President and COO Michael Reinsdorf and a Kaiser Permanente representative will present Noah with the David Robinson Plaque during an oncourt ceremony. In addition, Kaiser Permanente and the NBA will donate $10,000 on Noah’s behalf to Youth Guidance.